September 29, 2014 - One in five Americans are over 65, so it is important to recognize that older persons are not just a bunch of "seniors." A report from the US2010 Project explains that seniors are becoming diverse, from schooling to their employment status and gender.
September 26, 2014 - Generation X is the largest group of recent home buyers, edging out the younger generation by 3%. Combined, GenX's 31% and GenY's 28% shows that people under-47 are the majority when it comes to purchasing homes.
September 23, 2014 - U.K.’s RADIO ADVERTISING BUREAU, along with MINDSHARE, MEDIAVEST, MEDIACOM and HAVAS MEDIA GROUP has good news for businesses spending money on the radio. The effectiveness of radio marketing is huge.
September 20, 2014 - A study conducted by CraveOnline media and ComScore says that marketers drive their ads toward millenial males because they have the "the highest probable purchase intent."