Monthly Archives: October 2016

Weighing the Benefits of Social Media Marketing VS Email Marketing
Copyright Flickr user Rosaura Ochoa

Weighing the Benefits of Social Media Marketing VS Email Marketing

October 25, 2016 - It’s no surprise that social media has been creating quite a buzz in the marketing world as marketers move to leverage social sharing, personal recommendations and the increase in search engine optimization extending from campaigns. As social media gains so much attention, is it smart to scale back on email marketing and put more resources towards social channels?