Monthly Archives: February 2017

Labels Like “Millennial” and “Boomer” Are Obsolete
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Labels Like “Millennial” and “Boomer” Are Obsolete

February 13, 2017 - It would be surprising to see a presentation on marketing trends without buzzwords like Boomer, Gen X, Gen Y, and Gen Z segments and references to each generation’s unique expectations, behaviors, attitudes, and values. The grand conclusion is, as usual, that these specific demographic segments define generation-specific consumption patterns that most marketers tend to ignore at their peril.
11 Tips and Tools on Business Networking
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11 Tips and Tools on Business Networking

February 9, 2017 - Networking is inevitable in any business that you may be involved with. The reason being is that marketing is a very huge and dynamic industry. As such, there will always be the need for collaborations and partnerships between brands. This will always require engagement with customers, thus the need for networking.