November 28, 2017 - 71 percent of Millennials are shopping at multiple stores in order to find the best deals, compared to 57 percent of Baby Boomers. This information came out thanks to the second in a series of reports by First Insight, a technology company that's trying to change how retailers make product investment and pricing decisions.
November 25, 2017 - Marketers have been known to email lists and send blasts to those who have never expressed any interest in their products or services. Email marketing was put in the category of "outbound marketing." That is, until the landscape has changed, and so has the way customers and brands interact.
November 22, 2017 - Email will likely always be a part our daily lives. Typical working professionals see about 88 emails a day. However, most people don't know the do’s and don’ts of email etiquette. What you may think is a small mistake could make a huge difference in how your message is received.
November 18, 2017 - Have you been considering a second-act business when you leave your job? You should look towards your own age group for customers. As people continue to age, opportunities to serve them grow as well. Many older folks have been bitten by the inventing bug and are developing products and services in this longevity economy.