What will happen to Asheville’s baby boomer businesses?
Copyright Flickr user Kaleidico

What will happen to Asheville’s baby boomer businesses?

July 22, 2017 - Picture if the tourism industry shut down — locked hotels, empty restaurants, buskers searching for audiences. Well, the baby boomers, people in their mid-50s to early 70s, are heading towards retirement. Their companies employ about 27,000 people, which is about 15 percent of Buncombe County's workforce. What will happen to the businesses?
12 email marketing fundamentals to master
Copyright Flickr user Sklathill

12 email marketing fundamentals to master

July 13, 2017 - One of, if not the most important, premises of marketing automation is email engagement. For modern marketers, there is serious pressure for emails to perform. They must drive engagement, conversions, and in the end, revenue. Don't overlook the fundamentals of email performance!