More Millennials Searching In-Store for Deals than Baby Boomers
Copyright Flickr user martin.mutch

More Millennials Searching In-Store for Deals than Baby Boomers

November 28, 2017 - 71 percent of Millennials are shopping at multiple stores in order to find the best deals, compared to 57 percent of Baby Boomers. This information came out thanks to the second in a series of reports by First Insight, a technology company that's trying to change how retailers make product investment and pricing decisions.